New Jaguar Logo

Jaguar reveals new logo as part of bold rebranding for all-electric future

Jaguar has revealed a new logo and brand identity, marking the latest stride toward becoming an all-electric luxury car maker by 2025. The updated identity is part of an all-encompassing transformation to position the iconic British carmaker-Bentley and Porsche, among others, like a luxury brand.

Key Features of the Rebranding

1. New Logo Design:
   The new logo marks a return to the old “leaper” emblem of Jaguar, supported by a new lower case, modernized wordmark with another version being referred to as the circular “artist’s mark.” They ought to be more modern yet ageless.
2. All-Electric Vision:
   The Jaguar Electric Architecture (JEA) will serve as the base for three new electric models that launch starting in 2025, including a four-door grand tourer that promises over 430 miles of range with rapid charging and other, unspecified models to follow.
3. Repositioning the Brand:
   Rebranding indicates that Jaguar is stepping back from competing with the same volume-oriented premium brands like BMW and Audi and is going more into the luxury side. There is a feel of exclusivity, innovation, and craftsmanship for an even more refined group of potential customers.
4. Sustainability and Innovation:
   Using expertise from Formula E, Jaguar is looking at applying leading edge technology in new vehicles, including new battery technology and heat management.

According to the words of Jaguar’s chief creative officer, Gerry McGovern, this new branding is a reimagining of the Jaguar essence-a brand rebirth, restoring glory to the brand in a modern-day context. It starts to take on its first forms on 2 December 2024 with the introduction of Jaguar’s new electric GT concept in Miami.

It is an affirmation by Jaguar to sustainability, and according to the company, it is the new direction for reinventing luxury in an electric era. So, keep connected for more on Jaguar’s new redefined line and more about this new direction for the brand.