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Jaguar unveils new logo as part of ambitious rebranding for electric future

Jaguar has unveiled a new logo and brand identity, the latest step toward becoming an all-electric luxury car manufacturer by 2025. The new identity is part of an overall overhaul to position the historic British carmaker-Bentley and Porsche, among others, on par with a luxury brand.

Key Elements of the Rebranding
New Logo Design:
The new logo returns to the older “leaper” symbol of Jaguar, accompanied by a new lower case, contemporary wordmark with another version commonly called the circular “artist’s mark.” They should be more contemporary but timeless.
All-Electric Vision:
The Jaguar Electric Architecture (JEA) will form the foundation of three new electric vehicles launching from 2025, including a four-door grand tourer which offers more than 430 miles of range on rapid charging and other, untitled models in due course.
Repositioning the Brand
Rebranding means Jaguar is taking a step away from competing with the same volume-focused premium brands such as BMW and Audi and is moving further towards the luxury end. There is an aura of exclusivity, innovation, and craftsmanship for a more refined segment of prospective customers.
Sustainability and Innovation:
With knowledge gained from Formula E, Jaguar is considering using cutting-edge technology in new cars, such as new battery technology and heat management.
In the words of Jaguar’s chief creative officer, Gerry McGovern, this new branding is a reimagination of the Jaguar spirit-a brand rebirth, bringing glory to the brand in today’s world. It begins to take its first shapes on 2 December 2024 with the launch of Jaguar’s new electric GT concept in Miami.

It is a promise by Jaguar to sustainability, and as per the company, it is the new path for redefining luxury in an electric age. So, stay tuned for more on Jaguar’s new redefined series and more on this new direction for the company.